Business Development is a vast field, and each company has its own definition of the scope it covers. However, regardless of whether it's about strategic vision or field sales, the first step towards a success story is always knowing your market.
For me, it's all about analyzing the market and finding out the best approach for you to develop your business.
Here are a few examples of topics I have worked on:
Market structure assessment, analysis and presentation
Assessment of development potential
Development of optimum sales approaches based on market specifics
Branding - name, logo and positioning choices
We live in the age of data. We have now capabilities to collect data like never before; the key is to know what to do with it.
For me, the starting point should always be: what do I want to achieve? How can I make sur I did?
There are two types of data I worked with.
Data for monitoring. Projects I did include:
Analysis and selection of KPIs for dashboards at an executive level
Set-up of KPIs for activity monitoring at an operational level, such as monitoring of marketing campaigns
Data for analysis, operational development and/or optimization. There are many experts and tools on the market which specialize in any field and I am not a developer nor an expert data cruncher. However, these tools and often the techies working on them won't help you build a proper strategy, which was the objective of a few projects I have worked on:
Development of a CRM strategy for connected products based on collected data about customer behavior
Set-up of an S&OP Excel-tool to improve sales forecasts and ultimately optimize production prioritization and stock management
Digital Marketing, just like Business Development, is a vast field, covering from strategy definition to production of content.
In my career I've had the chance to work on the whole value chain of digital marketing. The way I approach marketing is highly influenced by my engineering background: all I build must have a clear target and a way to monitor progress and achievements - I call it marketing by the numbers.
Here are a few examples of topics I tackled:
Definition of marketing strategy from A to Z
(Re-) Design of websites & definition of online presence strategy
(Re-) Definition of CRM strategy
Set-up and monitoring of ad campaigns on Social Media - LinkedIn, Facebook
Monitoring of agencies for content production
What is actually a management consultant?
It is someone who is bent to the exercise of coming to a new company he doesn't know, learning fast about the key characteristics of the business, understanding the organization, its strengths and weaknesses; assessing and analyzing the situation, identifying improvement areas; and ultimately helping the customer set up projects to achieve his goals.
Starting a career as a management consultant has armed me with the right methodology and tools to tackle any problem using a structured approach, a high dose of curiosity and diligence, and communication skills to address C-level stakeholders.
A lot of the projects I worked on tackle the question of digital transformation: assess the situation, design a target, find the right tools to achieve said-target, and last but not least support the change in the company.
Some of the projects I have worked on include:
Set up of digital transformation projects, on multiple topics:
Product Lifecycle Management
Supply Chain Management
Support to change management and internal communication
Support to IT projects:
French - native
English - bilingual
German - bilingual
Polish - fluent (2nd native)
Spanish - business fluent (DELE C1)
Wine & alcohol, cosmetics – luxury goods
MS Office (advanced user)
Communication and networking
Pragmatism in problem solving
Adaptability and reliability
B2B Sales - account management
Travel & foreign cultures
Outdoor sports (skiing, kitesurfing, triathlon...)
Fitness trainer at Thomas Sport Center, Munich