SERVICES

BUSINESS DEVELOPMENT

Business Development is a vast field, and each company has its own definition of the scope it covers. However, regardless of whether it's about strategic vision or field sales, the first step towards a success story is always knowing your market. 

For me, it's all about analyzing the market and finding out the best approach for you to develop your business.

Here are a few examples of topics I have worked on:

  • Market structure assessment, analysis and presentation

  • Competition analysis

  • Assessment of development potential

  • Development of optimum sales approaches based on market specifics

  • Branding - name, logo and positioning choices

DATA ANALYTICS

We live in the age of data. We have now capabilities to collect data like never before; the key is to know what to do with it. 

For me, the starting point should always be: what do I want to achieve? How can I make sur I did?

There are two types of data I worked with.

  • Data for monitoring. Projects I did include:

    • Analysis and selection of KPIs for dashboards at an executive level

    • Set-up of KPIs for activity monitoring at an operational level, such as monitoring of marketing campaigns

  • Data for analysis, operational development and/or optimization. There are many experts and tools on the market which specialize in any field and I am not a developer nor an expert data cruncher. However, these tools and often the techies working on them won't help you build a proper strategy, which was the objective of a few projects I have worked on:

    • Development of a CRM strategy for connected products based on collected data about customer behavior

    • Set-up of an S&OP Excel-tool to improve sales forecasts and ultimately optimize production prioritization and stock management

DIGITAL MARKETING

Digital Marketing, just like Business Development, is a vast field, covering from strategy definition to production of content.

In my career I've had the chance to work on the whole value chain of digital marketing. The way I approach marketing is highly influenced by my engineering background: all I build must have a clear target and a way to monitor progress and achievements - I call it marketing by the numbers.

Here are a few examples of topics I tackled:

  • Definition of marketing strategy from A to Z

  • (Re-) Design of websites & definition of online presence strategy

  • (Re-) Definition of CRM strategy

  • Set-up and monitoring of ad campaigns on Social Media - LinkedIn, Facebook

  • Monitoring of agencies for content production

  • Mailing

MANAGEMENT CONSULTING

What is actually a management consultant?

It is someone who is bent to the exercise of coming to a new company he doesn't know, learning fast about the key characteristics of the business, understanding the organization, its strengths and weaknesses; assessing and analyzing the situation, identifying improvement areas; and ultimately helping the customer set up projects to achieve his goals. 

Starting a career as a management consultant has armed me with the right methodology and tools to tackle any problem using a structured approach, a high dose of curiosity and diligence, and communication skills to address C-level stakeholders.

A lot of the projects I worked on tackle the question of digital transformation: assess the situation, design a target, find the right tools to achieve said-target, and last but not least support the change in the company.

Some of the projects I have worked on include:

  • Set up of digital transformation projects, on multiple topics:

    • Product Lifecycle Management​

    • Supply Chain Management

    • Sales Forecasts

    • Purchasing

    • Logistics​

    • ...

  • Support to change management​ and internal communication

  • Support to IT projects:

    • Tool selection

    • Trainings

 

SKILLS

LANGUAGE SKILLS

English - bilingual
German - bilingual
French - native
Polish - native
Spanish - business fluent (DELE C1)

INDUSTRY KNOWLEDGE

Ecommerce
Household appliances

Consumer electronics
Clothing
Wine & alcohol, cosmetics – luxury goods

TECHNICAL SKILLS

MS Office (advanced user)
R Programming

Data Analytics

Machine Learning

SOFT SKILLS

Communication and networking
Conceptual thinking 

Pragmatism in problem solving
Adaptability and reliability

Quick learner

FUNCTIONAL SKILLS

Digital Marketing

Data Analytics

CRM
B2B Sales - account management

Project management
Entrepreneurship

HOBBIES

Travel & foreign cultures
Politics of the European Union
Outdoor sports (skiing, kitesurfing, triathlon...)
Fitness trainer at Thomas Sport Center, Munich

CONTACT ME

Munich, Germany - Paris, France - Warsaw, Poland

+49 1573 0066733

+33 7 66 60 33 60

+48 22 219 56 10

©2020 by Olivia Urbanowski.

The Wall of Ideas